British Council selects ACCPAC CRM
British Council selects ACCPAC CRM for Global,
Multi-channel Customer Relationship Management
ACCPAC CRM will enable the British Council to
provide a strategic service for its network of 109 offices
around the globe, with implementation beginning in the United
States to be followed by other major offices. It provides the
British Council, for the first time, with a single, centralised
solution to manage client contact via e-mail, telephone,
traditional post, and through its country-specific websites.
The first roll out of ACCPAC CRM will support
the British Council’s staff in Washington D.C. to deliver
personalised web portals for student advisors, students, artists
and presenters across North America.
Sponsored by the British Foreign and
Commonwealth Office, the British Council supports a range of
cross-cultural functions. Among these is the responsibility to
increase international recognition of the range and quality of
learning opportunities from the United Kingdom, and to
strengthen educational and cultural cooperation between the UK
and other countries.
Following an extensive review of other CRM
products available in the marketplace, the British Council
selected ACCPAC CRM because of its advanced centralised customer
relationship management, thin client technology and business
process workflow capabilities. The new solution will enable
British Council staff to track all client activities, initiate
automatic personalised responses, provide tailored content to
website visitors, and manage internal workflow.
Ian Barnes, Head of Internet Business
Development Operations for the British Council commented, "As a
high visibility, public sector organisation we needed a solution
that met stringent Government standards. After an exhaustive
market analysis we chose the ACCPAC CRM product because of its
compliance to these standards, its flexibility and its
leading-edge thin client technology, which makes a global
rollout possible."
Added Barnes: "With ACCPAC CRM we have a
solution that can support our global operation with
multi-channel interactions via e-mail, phone, mail and
website—all administered from a single, easily maintained site
in the UK. ACCPAC CRM will enable our staff to offer better
client service everywhere that we operate, as well as monitor
and report on all client activity to keep HQ up to date and
enable truly informed planning in the longer term."
Ivan MacDonald, Senior Vice President, ACCPAC
Europe, said: "ACCPAC continues to deliver the level of CRM and
workflow functionality to the mid-market that was previously
available only to the largest enterprises. Like many charities
and non-profit organisations with a global presence, the British
Council has a requirement to coordinate its multi-channel
activities consistently and cost-effectively—capabilities that
ACCPAC CRM provides—offering complete CRM functionality and a
rapid return on investment."
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