CRM

ACCPAC eCRM is an integrated sales, marketing, customer support and call centre automation solution. Designed specifically for the new economy, it is completely Internet and WAP enabled, providing users access anytime, anywhere via a Web browser or wireless device. ACCPAC eCRM integrates with ACCPAC Advantage Series "out-of-the-box" providing authorized eCRM users efficient access to vital customer, partner and related transactional data.

But that’s not all – ACCPAC CRM will provide your department with transparency and measurability across all activities. Anything that can be measured will be measured providing more accurate answers as to where that marketing buck went.

Marketing Automation

ACCPAC CRM equips marketing teams with three things to make their work more effective; the means, the methods and the measures. As an individual user of ACCPAC CRM’s marketing technology you are presented with all the standard business productivity tools for which CRM is renowned, the diaries, the databases, the team organisation.

But then there are the tools that automate your everyday marketing tasks. Lists can be built and prepared for email, direct mail or telemarketing based on hundreds of criteria – you decide. Data can be imported or exported on excel sheets, the lingua franca of marketing. Events can be organised, campaign progress tracked, success metrics built in, return ratios provided, phone-efficiency measured, budgets ascribed and reported on, lead progress tracked to closing, collateral retrieved instantly, campaign web pages built and success recorded, mass emails sent and responses managed… ACCPAC CRM will transform your working experience.